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The Communicators

David Steel News/Business. (2013) David Steel, Executive Vice President of Samsung Electronics North America. New.

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U.s. 19, Us 10, Korea 4, Washington 2, Google 2, North America America 1, Utah 1, Televisions 1, Canada North America 1, Tom Miller 1, Smartphones 1, The C.e.s. 1, Texas 1, Amazon 1, Las Vegas 1, Lens 1, C-span 1, On Facebook 1, Samsung Apple 1, Stheen Apple 1,
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  CSPAN    The Communicators    David Steel  News/Business.  (2013) David Steel, Executive  
   Vice President of Samsung Electronics North America. New.  

    February 9, 2013
    6:30 - 6:59pm EST  

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i want to thank you for listening. if you are interesting in reading energy 2020, it's available on my committee website. thanks so much. >> tomorrow on news makers the federal debt and deficit, the cuts known as sequestration beginning on march 1. you can watch the interview on news makers tomorrow at 10:00 a.m. eastern and 6:00 eastern here on c-span. >> and you are watching the communicate tors on c-span. we are on location at the c.e.s. international 2013 show in lave from the -- from las vegas. here at c.e.s. international, samsung has a large display and
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we are joined by david steel of samsung. begin by giving us a snapshot of the samsung corporation. >> it is now the largest technology company in the world by sales. we cover components all the way through to finished goods like home appliances, televisions and smartphones. so you will see a whole range of products at the booth where we are showing audio systems, home appliances, televisions, the whole range of electronic products. >> what is your position at samsung, for what are you response snble >> i'm responsible for our corporate strategy in north america america and looking at all of our corporate strategies across that. so overseeing all the product areas and strategies.
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>> you spent quite a few years in korea, correct? >> yes. why are you now in the snates >> probably they got tired of me and said i need a breather. but it's interesting when you've been in the headquarters. you've seen global responsibility but looking at narrower product lines. but in coming to the u.s., i can look at all the product lines in one geographic market. it's a different way of look k at the business. much more in the trenches than in the headquarters of the corporation. >> for samsung products s the u.s. and canada north america a growth market? >> it still is. traditionally we've thought about developed markets and developing markets. if you look at the last few years of our progress in the u.s. market, we've seen tremendous growth.
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some of that is coming from new categories like the rise of the digital television or the growth of the phone business. some of it is we pick up our market share in home appliances, an area where the samsung brand hasn't been as well known but bringing the same invasion we brought to television and phones, bringing the new design, now we can grab business in home appliances. >> what's the employment level in the us for samsung? >> we employ several thousands neem terms of sales and marketing and product design. we have a very large production center texas which is a semiconducter fab representing multibillion dollar investment for production. we so a fairly big footprint from coast to coast. >> david steel, one of your displace is tv's, smart tv,
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ultra hdtvs. >> lots of new technology. we are also devoting a big area to our home appliances recommend nicing that home appliances now also are becoming smarter. just like we have seen smartphones and tshes vs and tablets, even cameras, now home appliances are getting smeart which means screens in your refrigerator. you can have a calendar on the lcd screen on the fridge. having a smart washing machine so you get a text message when the load finishes so you don't leave wet clothes in the washing machine. when people learn about the specific benefits such as text message when the cycle
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finishes, the benefits of a smart appliance, going forward it will be about the smart grid which is how can you get energy save frgs these appliances. we are part of energy star in terms of energy efficiency but the smart grid will be the next step in this. so home aflineses very interesting new area. >> how has samsung changed its energy footprint when it comes to tvs? do you have a display talking about some of the energy cost and lower energy usage? >> so that's been a big area of emphasis. as we see this growth of electronics in the home, how do we think in a smart way about energy efficiency? we've worked closely with energy programs because that is recognized as a sign of energy efficiency and tried to get that across all of our high end
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tv's trying to get them to be energy star. that's been an important area. we want consumers to think about that when they buy products, to think about the energy consumption and the footprint they generate from . that obviously as we sell more and more appliances and its efficiency important and home appliances is another category we can see the benefit of energy efficiency. >> when you think about the future of tv, what does that phrase mean to you? >> well, the future of tv means what it's meant the last few years which is getting bigger. used to be that we would say 40 inch was about as big as tvs would go in the home, now it's 60 inch and above. we are showing here at the booth 85 inch and 110 inch ultrahigh definition tv's. so we see the growth of large
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televisions in the home. consumers have gone to the scale of big screen tvs and great entertainment. we have also seen the growth of smart tv's. tv's used to be separate unconnected device just on a cable connection. now they are internet connected. more than 60% of our large screens tv's are being connected to the internet. so that becomes a connected part of the home. access to all of your video aveses through apps and other devices in the home so you can link your tv to your smartphone or tablet. so you are sitting back on your couch watching a tv program, you don't want to misyour social immediate yarks you can get those on your tv. so in the next few years we will see big growth in that. >> lot of talk about tablets and wireless and tv wherever,
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how does samsung fit into that picture? >> you might expect from samsung given products we have, smartphones, tablets, computers, appliances, one of the areas we are investing a lot is this multiscreen connectivity. you see a lot of users on your couch looking at the internet and texting or looking at the tablet. how do we link them to each other or to the cloud. one of the example is the gallon exi camera. a camera built in with connectivity. so you can take photos where you go and instantly upload them to a website or social media service. linking products like , that
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linking them to the internet and to each other is the big opportunity for us. we think big value for the consumer. >> does samsung work directly with some of the cable providers to make tv everywhere available? >> we have very close relationships with cable providers and wireless carriers. because they are critical in delivering the content and services to our devices. we know what we are good at which is making really beautiful designed product that is have the latest technology. we need the great partners to facilitate the content and services delivered to those. so yes, we work close with those industries. >> we are talking with david steel, executive vice president of samsung. >> mr. steel, i was a little surprised to see at the booth a large display of what i would consider traditional cameras. where is the growth in that?
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what is the new technology in those cameras? >> camera is a new category for samsung. we saw the same interest in that we saw in other categories which is new technology coming to play, connect of the devices. so we've been pushing into the camera space. a new camera here is a very high performance camera but it has a 3rks d lens. it's the first time to have a single lens on a camera to record 3rks d. just as we are getting used to 3rks d in movie theaters, now you want to record content in 3rks d so through this camera you can do that. we also see great growth in the connected camera category. most of our camera line up is
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wifi sbabled. you want to get the pick chured off your camera, you don't have to plug it into your pc anymore, just one touch connectivity. >> so when we can bring invasion, technology and also great consumer design, then that's a category that they will look at. >> as part of your job when it comes to some of your product worrying about spec tralm policy? >> spec strum policy is an area of importance to us. we obviously need loss of band width for the products we have. we tend not to have specific opinions on how to get there but just to make it possible to facilitate the different devices and content. if you look at the growth we've seen in the last few years in the u.s. market in the smartphone industry and consumers buying smart tv's, so much of that has become because
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of the great gains in broad band to the home, in wireless capables so you can see the benefits of having access to band width whether it's home or mobile making it possible for consumers to use these great device and then get access to a whole range of content and services that they want. >> is it important for a manufacturer such as samsung to build in efficient sis for spectrum in its product, is that possible? >> with spectrum, we largely partner with wireless carriers so those policy areas are more relevant to their business in terms of how they are going to deliver the content. our goal is to have a great product, latest technology and more and more making it easy to use. i think now consumers can see
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just how much is being packed into devices, whether it's smartphones, tablets or smart television and how do we make those easiest to use which means more intuitive interface, more things based on voice control or gesture. taking the ease of use consumers have found on touch screens and applying that to other devices. so you will see a lot of invasion at smart tv is around the user experience making it easy to use. that is more our area of expertise and focus than actually the spectrum allocation of how you bring the content and services. >> what is the status of the great samsung apple pat tent debate, sit concluded? >> so litigation is still going on so i can't say anything about that. but the company we are still commit as you can see behind me to bringing lots of invasions
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to the marketplace. we employee 50,000 people in our own facilities worldwide. we're the second highest recipient of u.s. pat tents, so we'll keep inviting and vesting in design and the litigation is a separate issue. so we'll leave that for others to comment on. but my focus is how do we keep delivering invasion in our products. >> in researching samsung, i was surprised to learn that samsung is the biggest telephone or wireless company in the world in a sense as far as manufacturing, right? >> that's been an area we saw early on the potential growth in the phone business. so recommend nicing that eventually it would be one phone per person understand many developing parts of the world, the phone would actually be the first platform to deliver the internet.
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here in the u.s. we see internet at home. but in many parts of the world the first experience of the internet through their phone. we've invested a lot there. we've stressed design. the sfone now such an intensely personal object. we've done surveys in the past if you leave your home without your phone or wallet which are you likely to go back for and the sans your phone. you can boar rerow money but if you don't have your phone you are out of touch. you can't doket friends and family. so that's why the phone business has been so successful for us and we can bring all of our strengths and design in technology, in connectivity to the phone market. >> what is the future development for samsung and android? >> so really i can't comment on
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a platform strategy other than to say samsung has been a brand that wants to deliver what consumers are interested in. we believe in consumer choice. we've had multiple platforms in the past. we are focused on offering choice to consumers. if there is demand for a product, we want to offer that. we want to stay open minded about different technologies and different protocols and keep an open mind and deliver what consumers want to buy. >> how is the gallon exi tablet phone doing? >> it's doing well. the whole gallon exi theory is where we've tapped into the different sizes. obviously the phone has done very well. we've had one, two and threefment last year they brought out the note which is a
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larger device for the display. people said is this too big but we've sold a lot of those because people understand there is room for different sizes in the marketplace. consumers are looking for larger sizes. tablets we sell different sizes of tablets so offering choice in the marketplace. someone is looking for a different size device, we want to offer that. >> recently in tech crunch there was an article refering to samsung as the fifth horseman, i'm sure you've stheen apple, amazon, google and facebook are the big four but in this author's view samsung should be included in that list as a driver of the future. >> certainly it's nice to have recognition of invasion. i don't know about those groups which our focus is to stay
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humble and hungry on invasion. to drive new products and leverage investment in design and keep pushing things in terms of bringing new technology to the market. finding areas like the camera market we can bring invasion. finding areas like home appliances we can bring invasion. we'll keep inviting and vesting in new technology and leave others to make the comp sons and you future predictions. >> how closely do you work with google or facebook or microsoft, is there a lot of cooperation with companies that have shared goals? >> we partner with a lot of companies. samsung is the largest tech company by sales in the world which we partner with lots of others. we know what we are good at which is making device. that's where we want to stay focused and we need to partner
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with other companies whether it's in the content industry or cable companies, those who deliver content. so we want to be a company that is very open to partnership. we are goth good at what we are focused on but has an open mind about partnering with other companies in general. >> is the u.s. tech market unique? >> the common at across the markets around the world but we've seen tremendous growth across the u.s. when i was working in korea for ten years, that was the poster child we used and i would go about and tell people about the great penetration speed. one of the most exciting things we've seen the last few years and it's attributed to the company is involved, we've seen
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such tremendous growth in the u.s. market in terms of wireless and broad band for the home. so now the suss a market that is setting the pace. we've seen new content models coming out of the u.s. market and now we see many of our new technologies being launched first in the u.s. there are consumers looking for new technology for their homes and for mobile applications. so the u.s. is a really important market for us. samsung is making big investments here. there is a lot of commonality across markets in the world now looking for new technology. but the suss certainly a big focus for us. >> often legitimate tors report government officials compare u.s. broad band penetration to south korea's and say we need to achieve that.
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what have you found in your time in the u.s.? are we way behind? >> there was a time -- i mean i was in korea for ten years until five years ago. and back at that time the u.s. was behind. and we used to compare korea brond band penetration rates. the apartment i lived in had fiber optic. they had early adoption of stock trading through the internet, reservations through the internet. so it was really facilitated by that broad band coverage. but very steadily over the last few years the u.s. has been picking up. and now we're at the point in terms of broad pa band for the home as well as wireless technology, the band width is . there you look at how 4g has been rolled out in the u.s. and that fasstates these apply
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indications so the u.s. has very quickly come up and it's at buted to everyone involved in the industry and policy making the last few years. so we've caught up like that. >> as a point person here in the u.s. on samsung's executive team, how much time do you spend talking about, thinking about, worrying about what congress may be doing, what the f.c.c. may be doing? >> the policies is of increasing interest to us because just the range of product categories. when you go from semiconductor tips to phones to televisions to home appliances, obviously there are a lot of policy issue that is are of importance there and we are trying to monitor those closely and understand the implications for our business. it's always important for a company to focus on what you do best and what we do best is
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making great products, delivering great services through those. so coming up with new designs, new user interfaces. and then learning what the policy implications are and trying to find how we can adjust to those and keep our business the same based on those. policy is important because that's what has propeled the u.s. to wheres in terms of band width and broad band and wireless. >> one of the thems of c.e.s. international this year is the cloud and apps. where is samsung when it comes to those two? >> that is very important to us oh because so many of our devices are connected. almost all of our devices are becoming connected to each other or to the cloud. after a great way of delivering
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content and services, we've seen on the plat and tablets how easy they are for consumers to use. they can be easily customized and offer choices for consumers. now we are bringing the tv. we saw apps, now you can get a whole range of apps on your television. we will announce more in 2013 around cultural content. so people can get ackstose whatever content they want through apps on their tv. it used to be devices were separate from each other. then we started to see devices being connected to each other. so you want to share content from your phone to your tv for example. but now many devices are being connected to the cloud. cameras connected to wireless network for immediate upload
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and download. appliances being connected so you can have apps on your refrigerator and have access to recipes and things like that. the note is with an s pen so you can enter information through handwriting. we are announcing 4g connectivity on. that so the scloud very important for us. >> we've been talking with david steel, an executive vice president of samsung here at ces international in las vegas. this is the communicate tors on c-span. >> the communicate or thes is on location in las vegas at c.e.s. 2013, the technology trade show.
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programming next week. >> on monday, a look at the work of nixon appoint tee who fought to deregulate the telecommunications industry. that is monday after the communicate or thes at 8:30 eastern on c-span2. >> tomorrow on "washington journal" former congressman talks about moderate republicans in congress and the role they play in fiscal issues on capitol hill. then we'll talk about the debate in the senate to end domestic violence. then a look at north korea i can't's nuclear capability. "washington journal" with your calls, tweets and e-mails live at 7:00 a.m. eastern on c-span. >> what i've discovered as i've gotten older and more amature is the worst strategy to
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first ladies. on c-span, c-span radio , and cspan.org. >> next. utah governor talks about his state's plan to have the plan based on free values. he was the speaker at the american enterprise institute as they looked at the affordable healthcare act. >> good afternoon. welcome to the american enterprise institute. i am tom miller. in market a reform in the age of in market a reform in the age of obamacare or --